Almost everyone has heard of SEO, but most people don’t know what search engine marketing is or whether they need it. SEM is a form of marketing that involves promoting websites to increase their visibility in SERPs (Search Engine Results Pages), which is done through advertising and optimization. SEM usually includes SEO and PPC or Pay Per Click options. Businesses in Chicago can expect to spend a lot of money on SEM services, so it is important to understand what they do and how they do it. There are four main methods and tools that are used for SEM.
Search engine optimization (SEO) is the skill involved in creating web pages that rank high in the search engine returns. There are a number of techniques used to optimize a web site including the HTML coding for each page. There are certain specifics that are read by the major search engines and a well optimized site can be assured of visits and free referral traffic.