Expenditures on social media advertising are expected to reach $31.71 billion in 2020, according to Statista.com, which is up from a projected $32.18 billion spent in 2019. Companies are spending more on social media advertising because these types of ads really work. If you’re interested in starting or enhancing your social media marketing, it’s always best to hire an experienced Philadelphia social media marketing agency. Here’s why.
The past two decades have seen a tremendous transformation in the way that business is done. At the heart of these changes is the growing global interconnectivity that we currently experience in our world. The internet has helped to create a truly global business environment and this has proven to be a net benefit. At the same time, today’s business world is highly competitive and this means that for a company to succeed, it is increasingly important that its internet marketing strategies are aligned in a manner that the right audience is reached. If you are looking for Orange County internet marketing strategies, these are some of the benefits that you can expect your business to gain.
Running a successful business today requires you to build and maintain a website for it. Without a website, customers are less likely to shop at your company. They want to know in advance what kinds of products and services that you offer.
If you own or run a company, you’re probably at least familiar with SEO and how it can positively impact your business. However, in many cases, neither you nor your marketing team may know to implement this type of strategy. That’s where an experienced SEO company can help you. Here’s how.
Expertise and Know-How
An SEO agency in Chicago will employ talented SEO specialists who know how to write code and use keywords and meta tags to enhance your online presence. These professionals will also make your website more responsive so that people can access it from different platforms.
Costs Less Than Hiring
It is much cheaper to outsource your SEO functions than to hire a full-time SEO specialist. In fact, the average annual salary for an SEO specialist in Chicago, Illinois, is $53,924, according to Indeed.com. You’ll also have to pay for the health and life insurance benefits. By comparison, you should be able to implement an effective SEO campaign for $1,000 to $2,500 monthly.
Increase Brand Awareness
Your SEO firm in Chicago can increase your brand awareness from both an aided and unaided standpoint. It will do this by using various catchphrases that best describe how your products or services benefit consumers or businesses.
In most cases, a company that offers SEO in Chicago services will provide other digital services as well, including content writing, website development, remarketing, pay-per-click, social media advertising, and even site speed enhancement. Being an existing SEO client may entitle you to savings on these other services.
When you work with an experienced SEO firm, you will receive quantifiable results of your SEO efforts. This enables your SEO team to tweak certain aspects of your website to enhance your traffic and sales further.
EM Search Consulting, LLC. Currently helps more than 150 companies dominate their industries. To find out what EM Search Consulting, LLC. can do for you, visit the company’s website today.
Most business owners today do some form of internet marketing, whether they send out emails or advertise on social media sites like Facebook or Twitter. However, search engine optimization or SEO is a different animal all together. It’s the process of using keywords, meta tags and other coding strategies to dramatically increase your rankings in major search engines. With that in mind, here are some benefits of using an SEO company.