Starting your own business is no easy feat, especially when your resources and staff are minimal. As a small business owner, you need the right marketing tools to place yourself on the same playing field as your competition. Websites today are just as important, and quite possibly more important, than business cards for reaching potential customers. To help you get started, here are some things you should know about website design for small businesses in Jacksonville FL.
Design with a Purpose
Contrary to what you may think, it is not enough to simply place your products against an all-white backdrop and upload the pictures to your website. If you want to truly have a competitive edge without breaking the bank, then you need to spend time researching the best colors schemes, fonts, wording, etc. for the best brand to reach your market. Keep in mind that color specifically is very impactful in marketing, something that major corporations have known and implemented for quite some time.
One of the mistakes that a lot of small businesses make is not taking the time to thoroughly complete their website’s information or use all of the available features. For instance, you should make sure you are providing your customers with basics like contact information and complete product descriptions, but also compelling ways you are solving their problems, a call to action, and even answers to frequently asked questions. One key to keep in mind – your website should be more about them and meeting their needs than you and your background and experience.
When it comes to website design for small businesses in the greater Jacksonville, FL area, you have many options, including doing it yourself. However, if you don’t have the time, energy, or technical expertise, you may want to hire a professional.