The world of SEO is constantly evolving and diversifying. As a result, it can be difficult to remain current with the latest trends and requirements. No matter how many changes occur with the best SEO practices, there are three key areas that should always be prioritized. As a leading Colorado Springs SEO company, Ebrandz Solutions explains where to focus your SEO efforts.
Colorado Springs SEO Company Discusses SEO Basics
SEO involves various parts and strategies that can make it confusing as to where to focus your efforts. Like pieces in a jigsaw puzzle, if even one piece is missing, the bigger picture cannot be completed. However, with the basics of SEO, you will pull your vision together to produce effective results.
On-Site Optimization: This involves the process of ensuring your website is accepted by search engines to increase online views. This includes the use of keywords, and tags on your website to allow google to rank your website accordingly.
Off-Site Optimization: Off-site optimization includes external methods that are not done on your website. Instead, they have to do with creating your site’s authority by having links to your website appear on 3rd party platforms.
White Hate SEO: White hat SEO uses Google-approved methods and strategies to drive traffic to a website, such as keyword analysis, link building, and back linking.
There are many working components to SEO that must all tie together to produce the highest return on your efforts. In order to ensure all of these aspects complement one another, it requires extensive development and execution. Colorado Springs SEO company, Ebrandz Solutions provides the strategies you need to create and manage effective SEO campaigns.