In this day and age, producing great content on a regular basis is a must for every brand. Though original content is both necessary and appreciated by readers, there is also great value in the practice of content curation. When done right, curation can help both you and your readers gain a full perspective of what’s being said about the most relevant topics in your field. For brands who want to give content curation a shot but don’t know how to get started, check out the following tips on how to make it a viable part of your content marketing strategy:
1. Before you even begin with curating content for your blog, it’s a good idea to do some research. Take some time to see what the experts are talking about to get an idea of which topics will really resonate with your readers. Then, decide which theme you’d like to focus on. It’s important to make sure that the topic you choose will keep your readers wanting more, so don’t focus on something that has already been talked to death.
2. Make sure that you aren’t relying on curation as your sole strategy for producing content. Your readers follow you because they want to hear what you have to say about the topic. Therefore, it’s vital that you understand what your perspective is and inject it into your own original content with a personal flair. This helps you build your brand and establish your own voice in the conversation.
3. Content curators should always be sure that they give credit where it is due. Don’t steal content from anyone and claim it as your own. Top content curation tools such as CurationSoft can help you stay away from problems like this since they respect copyrights and provide proper source citation. Doing things the right way will help you ensure that your brand remains a respectable resource for information.
Curation is not a substitute for producing original content, but it is a great way to present the full picture to your readers. For those brands that are willing to put in the effort, content curation can help establish you as both an educator and a thought leader in your particular field.