Have you ever looked at a screen when there’s a lot of light reflecting on it? If there’s a window on the opposing end of the screen, it will be very difficult for you to make out what’s going on the screen. The reason for that is quite simple: standard LCD screens aren’t designed for viewing in direct sunlight. They do not have a high enough contrast level to be used right under the sun. As a result, for many entrepreneurs who want to put up some screens outside their shops in order to attract customers, it is difficult to find a monitor that people will be able to see during the day.